What is Retailing ? The origin of word ‘retail’ is related with the French word ‘retaillier’ which means ‘to break the bulk or to cut a piece off. In the process of distribution, the products move from the manufacturers to the final customers. Several intermediaries or middlemen are involved in this process and the retailers are … Read more
Initiating Price Changes As numerous organisations operate in the market. determining the prices of its products by an organisation is not a one-time activity. Every organisation needs to revise the prices of its products as a result of the competition it faces. Once the pricing strategies and structures are developed, there often occur situations where … Read more
What is Wholesaling ? A comprehensive process of selling goods and services to the people who buy those goods or services for business use or resale is called as wholesaling. The entire activity of wholesaling does not include retailers, farmers, and manufacturers as they are basically involved in production activities. A wholesaler is a person … Read more
What is Pricing ? The only component of marketing mix that generates returns is called price, however, others only generate costs. Price can be easily altered, whereas, other product aspects like channel obligations and product attributes cannot be changed so easily. Therefore, price is the most flexible component of the marketing mix. For a manufacturer, … Read more
What is Social Media Marketing ? Social media marketing (SMM) is a strategic approach to promoting products, services, or brands through various social media platforms. It involves creating and sharing content on social media networks to engage and connect with a target audience. The primary goal of social media marketing is to increase brand awareness, … Read more
What is Marketing Plan ? Marketing plan is a detailed blueprint of marketing objectives, strategies and functions to be carried out in an organization. It is developed by managers for individual lines, products, brands, channels, or customer groups. It is essential for each organization to develop a marketing plan in order to achieve its organizational … Read more
Contents : Meaning of Customer Satisfaction. Building Customer Satisfaction. Importance of Customer Satisfaction. Factors Influencing Customer Satisfaction. Determinants of Customer Satisfaction. What is Customer Satisfaction ? The term ‘customer satisfaction’ is basically used to measure bow well the expectations of a customer are fulfilled by utilizing he products and services of a company. Customer satisfaction acts as … Read more
What is Loan Syndication ? Meaning and Definition of Loan/Credit Syndication The loan syndication is the leading and conventional way of cross border lending. If there is requirement of large amount of loan then the different banks combines themselves to grant loan. It is also known as credit syndication. It was evolved in U.S. by the … Read more
What is Derivatives Market ? The derivatives market is a financial marketplace where participants trade financial instruments known as derivatives. These instruments derive their value from the price movements of an underlying asset, such as stocks, bonds, commodities, currencies, or market indices. Unlike traditional financial instruments like stocks and bonds, derivatives do not represent ownership … Read more
What is Securitization ? Securitization refers to the process of converting existing or future cash inflows into trad-able securities. Such securities may then be sold in the market. Cash inflows are generated from several financial assets such as automobile loans, mortgage loans, trade receivables and credit card receivables. These inflows may be used as collateral for … Read more