Business Research Methods

What is Online Survey ? An online survey is a digital method of gathering information and feedback from participants over the internet, typically through web-based questionnaires. Email survey or internet/online survey is a method of data collection in which internet is used as a medium for connecting with respondents. Here, the interested individuals who have … Read more

What is Scientific Method ? The scientific method is a systematic approach to investigating and acquiring knowledge through observation, experimentation, and the formulation and testing of hypotheses. The specific methods and techniques for acquisition or enhancement of current knowledge pertaining to research are covered under the scientific method of investigation. A method can be called scientific … Read more

What is Questionnaire ? A questionnaire is a structured set of questions designed to gather specific information or data from individuals for research or survey purposes. Questionnaire is a method of primary data collection that comprises of different sets of questions to get information from the respondents for the problem identified by the researcher. It … Read more

What is Secondary Data ? Secondary data is existing data that has been previously collected by others for different purposes but can be used for new research or analysis. When a researcher uses data which are previously collected by some other researchers, institutions, or agencies for their own purposes are called secondary data. The researchers … Read more

What is Data ? Research has a wide scope and is applied in different businesses and industries for different purposes. Research is entirely based on information which is extracted from data. The term “data” originated from the singular word called “datum” which literally Datum means “something given”. Data is a collection of raw and unorganized … Read more

What is Research Problem ? Among all research activities, defining the research problem is considered as the most crucial and important step for conducting a research. A common statement which defines the issue, upon which a research is to be conducted, is known as a research problem. It proposes the line of investigation which is … Read more

What is Research ? Research comprises of two words, “Re” and “search”. While “Re” implies a repetitive or iterative process, “Search” denotes, making a thorough examination of or looking over carefully in order to find something. Different researchers have defined research in various ways due to its wide scope. But, in general, research can be … Read more

What is Experimental Research ? Experimental research is a scientific investigation that involves manipulating and controlling independent variables to observe their effect on dependent variables, allowing researchers to establish cause-and-effect relationships. Concept of Cause In order to establish a cause and effect relationship, the primary principle is to prove that in an experiment first the … Read more

What is Exploratory Research ? Experimental Research Design is the research design implied in case of exploratory research. In this type of research, researchers try to uncover the hidden and unknown facts and phenomena. This kind of research is helpful in exploring the information for problems which have not been defined precisely. It is also called … Read more