Strategic Management

What is Scenario Planning ? A ‘scenario’ is a likely shape of the firm’s industry in the future. Planning by itself is a process of learning. Scenario Planning is a technique which enables the managers to check how the strategies that they have designed are likely to fare in the future. It also allows them … Read more

Contents – Meaning and Definition of Strategy. Importance of Strategy. Nature of Strategy. Levels of Strategy. Differences between Strategy and Policy. What is Strategy ? The word “Strategy” is derived from the Greek word “Strategia“, which means Generalship. The term strategy entered the business world from military services where it was originally used. Strategy tries … Read more